There are now more than 6 million active users on the platform, with the average user spending between $400 and $1,500 per month.
But it has been far less popular than it should be, with just 3 per cent of users signing up to be active.
“In a sense, we have done a really good job of being transparent,” said Scott McNeil, senior vice-president at Microsoft’s fitness and technology division, in an interview with The Globe and Mail.
“We are not just advertising that it is a great product, we are trying to make it clear that it isn’t, and that it needs to be more robust.”
In fact, the platform’s “Get Your Feet Wet” feature, which launched earlier this month, is not an official Microsoft fitness app, according to McNeil.
But the company is using the platform as a way to provide a “more granular, real-time information about the user’s fitness,” according to the company.
The platform’s real-world metrics, however, don’t match up with Microsoft’s promises.
According to Microsoft’s Fitbit data, there are just 1.5 million active Fitbit users worldwide.
But for its own app, Fitbit only has 740,000 active users.
The app’s metrics are even worse, with only 14,000 Fitbit activity measurements recorded.
“If you were to go and look at all of the other apps out there, they are not as accurate as the Fitbit,” McNeil said.
McNeil said Microsoft has spent a lot of time trying to improve the product.
In August, it introduced a fitness hub called a “Heart Rate Monitor,” which allows users to track heart rate during workouts.
This month, the company released a new set of metrics for users, including heart rate variability, which is a measure of the amount of variability in a person’s heart rate.
The company also updated its app, adding a new fitness rating and a “get your feet” feature.
The company also launched a new exercise tracking app, which lets users see their own daily activity and log their workout data.
The new app, called My Fit, is still being developed, but McNeil hopes to have it in the “near future.”
“We are definitely going to have some very interesting things coming up,” he said.
“We want to be in the right place, in the best place, to give the best data, and have a really clear understanding of what people are doing, so we can help them optimize their fitness and their activity and their lifestyle.”
Microsoft also announced a new way for users to learn more about the fitness platform: a series of interactive exercises that are free to use on the Windows 10 app store.
This is the first time that Microsoft has created an interactive exercise app, and McNeil described it as “very interactive.”
For the past few years, Microsoft has focused its efforts on building a “world class” fitness and wellness platform, but in recent months, it has had to address a series, particularly after the release of Windows 10 Mobile.
The software giant also revealed it is changing its platform design to be even more “user friendly” for more devices, which could include new tablets and other devices with more powerful processors.
“I think that is going to be one of the most critical things for us moving forward,” McNeill said.