Google has released its 2018 list of best investment platforms for women.
Women make up nearly two thirds of the UK population and, according to the company, they’re likely to spend up to 40% of their income on financial products.
“For many, it’s a challenge to make ends meet financially, especially if they’re in their 30s and early 40s,” says Tim Waggoner, vice president of business development at Google.
“But as a global company, we believe investing in your future and being a self-starter is more important than ever.”
The new list highlights the benefits of investing in technology-related startups.
“In particular, investing in emerging tech startups is the only way to take advantage of their new business models,” says Waggoni.
“We think they’re going to be a force to be reckoned with.”
The biggest change in the 2018 list was the introduction of a section called “Women and the future of investing”.
This section is the third in a series of new sections to highlight the benefits women are likely to have in the coming years.
The first is titled “The role of women in the future”, which was launched in 2018.
“This is where women’s voices and experiences will be heard and it’s where we’re also bringing together the best ideas from women in tech and finance to help women understand their opportunities,” says the section’s co-author, Stephanie Pappas.
The second section is titled, “Building your business and the world of work”, which launched in 2019.
It is also a reflection of how women are increasingly taking on the roles of chief executives, business managers and entrepreneurs.
The third section is called “Finance and investing in women”, which will be released in 2019 and which is the result of an engagement with women in finance.
“Women are starting to be more prominent in finance and investing and this has led to the introduction in 2018 of the Women in Finance section in Google Finance,” says Stephanie Pestello, chief executive of the search giant.
What are some of the best investing platforms for female entrepreneurs? “
So we wanted to highlight that gap and how women can be part of that growing future.”
What are some of the best investing platforms for female entrepreneurs?
As well as investing in the tech sector, women are also likely to want to invest in the rest of the economy, particularly in the finance sector.
“They want to understand where the market is heading and how to get there,” says Pestella.
“What is the role of finance and how will the economy look in the years to come?”
She also says that women tend to prefer investment products that are geared towards young people.
“A lot of the companies that are coming out are targeted to older, more established women, who tend to have a more stable, stable life and their incomes are higher than they were 10 years ago,” she says.
“The women that we’re talking about are going to look at that and say, ‘I want to make sure that I have the right financial products for my family.'”
It’s important to remember that the number and gender of investment companies is growing.
The number of female-led venture capitalists has risen from around 3% of firms in 2015 to about 6% today.
In 2017, there were 672 women on the board of companies.
In 2018, there are more than 100.
“Firms that have female-driven teams are often more financially attractive and are more likely to attract and retain female investors,” says Maria O’Donnell, founder and chief executive officer of the female-run investment company Women’s Capital.
“I think the best thing you can do for your company is to be open and transparent with your female investors and partners.”
Another important aspect of investing for women is to make an investment with the company’s own money, she says, which will provide a much better return for the company.
“When you invest in a company with your own money and have the option to invest directly with the bank, you’re not only providing the company with more funds, but also the customer with a more competitive product,” she adds.
“If the company is going to take the money and invest it in the company that they own, that’s a much more effective return for them.”
It is often easier to access a high-quality investment platform when you know the company you’re investing in.
“It’s easier to identify what is the quality of a particular product,” says O’Neill.
“That way you can find out what you can get for your money.”
What to look out for in a platform’s profile picture If you’re looking for a platform that has a woman on its team, this might be the best way to look for a female-focused investment platform.
“You’ll find women investing in other sectors like insurance, education and finance and they’re not necessarily going to work in those areas,”